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Terms of Use
Last Updated: May 18, 2025
Welcome to DealerKey.com (the "Site"), owned and operated by [Your Company Name Here] ("DealerKey," "we," "us," or "our"). These Terms of Use ("Terms") govern your access to and use of our Site and the services we offer (collectively, the "Services"). Please read these Terms carefully before using our Services.
By accessing or using our Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you may not access or use the Services.
1. SERVICES DESCRIPTION
DealerKey provides a modern lead-generation platform for automotive dealerships that plugs into their existing Customer Relationship Management (CRM) systems, with no monthly subscription fees. We connect dealerships to new sources of qualified leads (the "Leads").
2. ELIGIBILITY AND ACCOUNT REGISTRATION
To use our Services, you must be a representative of a legitimate automotive dealership and be authorized to enter into agreements on behalf of that dealership. You must register for an account ("Account") and provide certain information about yourself and your dealership as prompted by the registration form. You represent and warrant that: (a) all required registration information you submit is truthful and accurate; (b) you will maintain the accuracy of such information.
You are responsible for maintaining the confidentiality of your Account login information and are fully responsible for all activities that occur under your Account. You agree to immediately notify DealerKey of any unauthorized use, or suspected unauthorized use of your Account or any other breach of security.
3. FEES AND PAYMENT
DealerKey operates on a pay-per-lead model. You will only be charged for verified Leads delivered to your dealership through our Services. Pricing per Lead will be communicated to you prior to service activation or as updated from time to time with prior notice.
You agree to provide current, complete, and accurate purchase and account information for all purchases made via the Services. You further agree to promptly update account and payment information, including email address, payment method, and payment card expiration date, so that we can complete your transactions and contact you as needed. We may bill you through an online billing account for purchases. Sales tax will be added to the price of purchases as deemed required by us. We may change prices at any time. All payments shall be in U.S. dollars.
If you have agreed to a payment plan, you authorize us to charge your chosen payment provider. If your payment is not successfully settled, for any reason, we may suspend or terminate your access to the Services.
4. USE OF SERVICES AND RESTRICTIONS
You agree to use the Services only for lawful purposes and in accordance with these Terms.
You agree not to:
- Use the Services in any way that violates any applicable federal, state, local, or international law or regulation.
- Attempt to decompile, reverse engineer, or otherwise attempt to obtain the source code of the Services.
- Use the Services to generate fraudulent leads or engage in any deceptive practices.
- Interfere with or disrupt the integrity or performance of the Services or the data contained therein.
- Attempt to gain unauthorized access to the Services or its related systems or networks.
- Resell, lease, or sublicense the Services or the Leads to any third party without our express written permission.
- Use any robot, spider, or other automatic device, process, or means to access the Service for any purpose, including monitoring or copying any of the material on the Service.
5. CRM INTEGRATION
To utilize the full capabilities of our Services, you may be required to integrate your dealership's CRM system with our platform. You authorize DealerKey to access your CRM data to the extent necessary to provide the Services, including but not limited to, retrieving lead information and providing performance analytics. You are responsible for ensuring that you have all necessary rights and permissions to grant us this access.
6. INTELLECTUAL PROPERTY RIGHTS
The Services and their entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, video, and audio, and the design, selection, and arrangement thereof) are owned by DealerKey, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.
These Terms permit you to use the Services for your dealership's internal business use only. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our Service, except as an integral part of the ordinary use of the Services.
The DealerKey name, the DealerKey logo, and all related names, logos, product and service names, designs, and slogans are trademarks of DealerKey or its affiliates or licensors. You must not use such marks without the prior written permission of DealerKey.
7. LEAD QUALITY AND DISCLAIMERS
DealerKey strives to provide high-quality, verified leads. However, we do not guarantee that every Lead will result in a sale or that Leads will meet all of your specific criteria. The automotive sales process involves many factors beyond our control. We make no representations or warranties regarding the conversion rates or sales outcomes resulting from the Leads provided.
THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. NEITHER DEALERKEY NOR ANY PERSON ASSOCIATED WITH DEALERKEY MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY, OR AVAILABILITY OF THE SERVICES.
8. LIMITATION OF LIABILITY
TO THE FULLEST EXTENT PROVIDED BY LAW, IN NO EVENT WILL DEALERKEY, ITS AFFILIATES, OR THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS, OR DIRECTORS BE LIABLE FOR DAMAGES OF ANY KIND, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN CONNECTION WITH YOUR USE, OR INABILITY TO USE, THE SERVICES, ANY WEBSITES LINKED TO IT, ANY CONTENT ON THE SERVICES OR SUCH OTHER WEBSITES, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, PERSONAL INJURY, PAIN AND SUFFERING, EMOTIONAL DISTRESS, LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OR ANTICIPATED SAVINGS, LOSS OF USE, LOSS OF GOODWILL, LOSS OF DATA, AND WHETHER CAUSED BY TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT, OR OTHERWISE, EVEN IF FORESEEABLE.
OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATING TO THE SERVICES IS LIMITED TO THE AMOUNT PAID BY YOU TO DEALERKEY FOR THE SERVICES IN THE SIX (6) MONTHS PRIOR TO THE ACT GIVING RISE TO THE LIABILITY.
9. INDEMNIFICATION
You agree to defend, indemnify, and hold harmless DealerKey, its affiliates, licensors, and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms or your use of the Services, including, but not limited to, any use of the Service's content, services, and products other than as expressly authorized in these Terms or your use of any information obtained from the Services.
10. TERM AND TERMINATION
These Terms will remain in full force and effect while you use the Services. We may suspend or terminate your rights to use the Services (including your Account) at any time for any reason at our sole discretion, including for any use of the Services in violation of these Terms. Upon termination, your Account and right to access and use the Services will terminate immediately. You understand that any termination of your Account may involve deletion of your User Content associated therewith from our live databases. DealerKey will not have any liability whatsoever to you for any termination of your rights under these Terms.
You may cancel your account at any time by contacting us at support@dealerkey.com. There are no refunds for any fees paid.
11. GOVERNING LAW AND JURISDICTION
All matters relating to the Services and these Terms, and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of [Your State of Incorporation/Operation, e.g., Delaware, California] without giving effect to any choice or conflict of law provision or rule. Any legal suit, action, or proceeding arising out of, or related to, these Terms or the Services shall be instituted exclusively in the federal courts of the United States or the courts of the State of Ohio in each case located in Cuyahoga County.
12. CHANGES TO TERMS OF USE
We may revise and update these Terms of Use from time to time in our sole discretion. All changes are effective immediately when we post them and apply to all access to and use of the Services thereafter. Your continued use of the Services following the posting of revised Terms of Use means that you accept and agree to the changes.
13. MISCELLANEOUS
These Terms constitute the entire agreement between you and DealerKey regarding the use of the Services. Our failure to exercise or enforce any right or provision of these Terms shall not operate as a waiver of such right or provision. If any provision of these Terms is, for any reason, held to be invalid or unenforceable, the other provisions of these Terms will be unimpaired and the invalid or unenforceable provision will be deemed modified so that it is valid and enforceable to the maximum extent permitted by law. Your relationship to DealerKey is that of an independent contractor, and neither party is an agent or partner of the other. These Terms, and your rights and obligations herein, may not be assigned, subcontracted, delegated, or otherwise transferred by you without DealerKey's prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void.
14. CONTACT INFORMATION
If you have any questions about these Terms of Use, please contact us at:
Email: support@dealerkey.com
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